
MCMXCVI

los angeles
james potter
Strong storytelling drives everything I create. My work centers on bringing ideas and visions to life; shaping story, tone, pacing, and visual language so a project feels intentional from the first frame to the final cut.
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As a creative lead and senior editor, I collaborate closely with clients and teams to define the creative palette of a project; its mood, rhythm, and overall voice. From early concept through final delivery, I help guide decisions around structure, visuals, sound, and pacing so the finished piece feels cohesive, compelling, and true to the original vision.
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My background across production and post-production allows me to see the full picture of how stories come together. Whether I’m directing a shoot, supervising an edit, or refining the final narrative, the goal is always the same: create work that resonates with audiences and gives a project its identity.