
MCMXCVI

los angeles
james potter
I’m a Senior Editor and Creative Lead born and raised in Los Angeles, I work across story, structure, and creative direction for
long-form and digital video.
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I work closely with creators and teams from the earliest stages of an idea through final delivery, helping shape how a project feels, flows, and connects with an audience. Whether I’m editing, supervising, or giving creative direction, my role is to make sure the story is clear, engaging, and holds attention from start to finish.
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Over the past several years, I’ve helped shape content generating over 400M+ views on YouTube, with a focus on crafting immersive edits through storytelling, sound design, and music. Each project is approached with its own tone and identity,
creating a distinct feel that reflects the space, experience, and the story being told.
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A big part of what I do is defining how a piece should feel, focusing on creating an environment that pulls the viewer in
and keeps them engaged from beginning to end. I’m always looking to push formats forward, experiment with new approaches, and collaborate with teams that care about making work that stands out.